It is a common phenomenon to screen a trailer or a teaser of a small film in the interval of a big film to lift the advantage of pulling the attention of the audience.
Waltair Veerayya unit thought in a different way and screened lyrical video instead of a teaser. The audience was surprised with this and made a huge noise of delight in theatres.
This may be the first time that a lyrical video plays on the big screen during interval time of another film. The song was also censored for this purpose .
There is enough competition among films this coming Sankranthi. Waltair Veerayya is competing with Balakrshna's 'VeeraSimha Reddy'. So the promotions are happening in an aggressive way.
Not just playing the Boss Party song but the standees of the film are also being placed at various theatres where Avatar2 is running.
While Veera Simha Reddy is coming on 12th Jan, Waltair Veerayya is hitting the screens on 13th.
