Just a decade ago, it was considered a rare coincidence to see a heroine wearing a bikini in an Indian movie.
It would make headlines if a popular actress decided to do a bikini scene.
Even five years before that, a heroine's appearance in a bikini meant higher demand and generated a lot of discussion.
Movies like Dhoom-2 featuring Aishwarya Rai, Kambakht Ishq with Kareena Kapoor, Malleeswari with Katrina Kaif, and Drona with Priyamani made news for having heroines flaunting bikinis, and they were rewarded handsomely for it.
The media would report that acting had one price, but donning a bikini had another.
Bikini scenes were once a symbol of extraordinary glamour in movies. However, nowadays, it seems like heroines are more comfortable with wearing bikinis, and it has become quite common.
The allure has somewhat diminished as some actresses effortlessly rock bikinis, while others prefer to maintain their modesty with creative camera angles or covering up with leaves.
In today's era, heroines are showcasing their bikini-clad looks freely on their social media accounts without any big fuss.
It seems that the perception has changed, and wearing a bikini is no longer an expensive and exclusive affair.
One of the reasons for this shift is the actresses' drive to increase their social media following and capitalize on social media marketing.
Leading actresses like Kiara Advani, Priyanka Chopra, Alia Bhatt, Kareena Kapoor, Janhvi Kapoor, Ileana, Sara Ali Khan, and Mrinal Thakur are actively leveraging social media to gain more followers and boost their overall popularity and influence.
