The film on which Amazon has invested high during Covid times in Nani's "V". The film was bought for more than Rs 30 Cr as per hearsay.
But 'Aakasam Nee Haddura' is bought for a much higher price. This Suriya's film was bought for Rs 42 Cr including the streaming rights for all the languages, as per an inside source.
Social media and web reviews will add to the publicity of a good film on digital platforms. The response for this 'Aakasam Nee Haddura' is pretty good everywhere.
So, we can understand that it is a paisa vasool deal for Amazon Prime to hold on their existing subscribers and also to add some new patrons.
Amazon never declares how much it got gained with a film. Keeping that aside, Suriya is the producer of this film.
With the hype the film generates due to positive digital reviews, the satellite and Hindi remake rights will fetch something good for him.
There is an assumption that the market recovery of this film will be anywhere between Rs 65- Rs 70 Cr. So, whatever it is, there are no distribution fees or exhibitor expenses.
The margins will be bigger for sure but it all depends on how much was spent on this film for making.