The month of July provided little relief to the industry, even though "Kalki 2898 AD" drew people back to theaters.
Released on June 27, "Kalki 2898 AD" continued to perform strongly in the first 10 days of July. However, theater revenues dropped to 0% after that.
The entire summer season was largely unproductive for the industry. As a result, theaters are hoping for a significant turnaround in August.
August will see the release of three notable films: Ram Pothineni's "Double iSmart," Ravi Teja's "Mr. Bachchan," and Nani's "Saripodhaa Sanivaaram." These films are highly anticipated, and the content looks quite promising.
If these three films succeed, it will provide a much-needed boost to the Telugu cinema industry.
