The teaser of the action and family drama Arjun S/O Vyjayanthi starring Nandamuri Kalyan Ram has ignited a firestorm of excitement, leading to a swift surge in business across various regions.
The teaser, which has been met with terrific response, has set high expectations for the film's theatrical release, and early business figures are already proving the film's potential to break records.
The film has created a sensation in Andhra, which has seen an impressive 12 Cr deal, the highest ever for Kalyan Ram.
Similarly, Ceded has delivered a record 3.70 Cr deal, also marking the highest for the actor. These pre-release numbers reflect the strong buzz around the film.
The Hindi and OTT rights have also been sold at massive prices. Talks are already underway for other areas' theatrical rights.
The industry is facing challenging times right now, with no big business deals for theatrical and non-theatrical.
Under these circumstances, this film managed to generate significant business, particularly before even revealing its release date, is an impressive accomplishment.
Directed by Pradeep Chilukuri and produced by Ashok Vardhan Muppa and Sunil Balusu, Arjun S/O Vyjayanthi is being mounted on a high budget. However, the movie seems to make table profit business, before the release.
The presence of senior actress Vijayashanthi, who plays an IPS officer and Kalyan Ram’s mother, is being touted as one of the biggest attractions.
The movie is scheduled for a summer release.
