Amazon Prime which bought the streaming rights of Nani and Sudheer Babu’s “V” for a whopping price has not stopped promoting it on social media yet.
The streaming app has also roped in several celebrities to promote the film on Instagram.
The company reportedly paid Rs 30 crore for the rights and it needs new subscribers and huge impressions to recover such a hefty amount.
Even Nani and Aditi Rao have not stopped promoting the movie through their social media handles.
If the film gets released in theaters, producers take care of pre and post-release promotions but for direct digital releases, they don’t need to spend a penny on the promotions.
While Dil Raju is focussing on the shoot schedules of “Vakeel Saab”, Amazon is still stuck with “V” promotions.
The film received low ratings from critics.