The highly anticipated film Adipurush, featuring the dynamic combination of Prabhas and Om Raut, is gearing up for release in just three days.
The Telugu rights for this movie were sold in bulk at significant rates, and subsequently distributed at retail as well.
It is expected to witness an impressive gross collection of around 250 to 300 crore rupees in both Telugu states, which is no small achievement. The key to accomplishing such a feat lies in meticulous theater planning.
Fortunately for Adipurush, there has been no successful film release since Virupaksha. The theaters have been running at a loss, and exhibitors are eagerly seeking to secure the film for their theatres.
Therefore, exhibitor advances do not pose much of a problem, and there is no shortage of theaters available. The film can be screened in as many theaters as desired.
Extensive planning is underway to release Adipurush in a maximum number of theaters across Andhra and Telangana.
Additionally, there is a proposal to sell tickets at an additional rate of 50 rupees. The Andhra government is positive in this aspect to release a GO.
The strategy is to maximize revenue during the initial three days by screening the film in as many theaters as possible, with extra rate of Rs 50 on each ticket.
It is estimated that if the film collects a total of 50 to 60 crores on the first three days in both states, half of the overall target can be achieved within the first weekend.
With such calculated plans in place, in the case of positive reception, these strategies are likely to yield fruitful outcomes and deliver excellent results.
