This Friday, Akshay Kumar and Radhika Madan's film "Sarfira" released, but despite its big budget and star cast, it did not perform well at the box office.
The film earned 2.5 crores on the first day, 4.25 crores on Saturday, and 5.25 crores on Sunday, totaling 12 crores by the end of the weekend. This is quite low for a star like Akshay Kumar.
In recent years, many of Akshay's films haven't fared well at the box office.
Last year, he had a small role in "OMG 2," which was a hit, but the main character was played by Pankaj Tripathi. Aside from this, all of Akshay's films have failed at the box office.
In 2021, Akshay's film "Sooryavanshi" was a big hit. However, subsequent films like "Atrangi Re," "Bachchan Pandey," "Samrat Prithviraj," "Raksha Bandhan," "Cuttputlli" (released on OTT), "Ram Setu," "Selfiee," "OMG 2," "Mission Raniganj," "Bade Miyan Chote Miyan," and now "Sarfira" have all flopped.
Film trade expert Girish Wankhede points out three reasons for the film's failure: "Why would people be interested in a film already available on OTT? Secondly, the marketing and promotion of the film were very poor. There were no interviews with Akshay or press conferences, and there was no buzz about the film. If an Akshay Kumar film's first-day collection is only 2.5 crores, it questions his star power."
On August 15, another Akshay Kumar film titled "Khel Khel Mein" will be released. However, there is no buzz about this film either.
Additionally, John Abraham's "Veda" and Rajkumar Rao and Shraddha Kapoor's "Stree 2" are also releasing on the same day, which could be detrimental to the business of all these films.
