Publicity blitzkrieg has become very important these days for any film’s success. Right from the time of muhurat to the time when the film is released, producers are coming up with various methods to create a positive buzz for their films.
And there are other producers who totally shun media during the production phase. Only when the audio is released do the media and audience get to know of the film.
One film that is currently in production is Manchu Manoj’s Current Teega. In the past, Manchu family would indulge in excessive publicity. In fact, they make sure that a visit to the temple too is given ample publicity in media. But they have surprised all by keeping the details of Current Teega under wraps.
The film starring Manoj and Rakool Preet Singh is nearing completion. But no details have been given out yet and the entire industry is wondering if the family wants to surprise the audience or if they are worried about the film’s plot being revealed.
Incidentally, the film is being directed by G Nageswara Reddy who made the controversial film Denikaina Ready under the Lakshmi Prasanna Banner.
Some tinsel ville insiders feel the family is being careful this time around as they went overboard while publicizing Pandavulu Pandavulu Tummeda. As the film was a average, this time around they want to give minimal publicity so that they don’t up the expectations.
Till now, they haven’t released the publicity stills even to media. They seem to have changed their strategy to make sure the film surprises all once it’s released.
