He is one of the biggest heroes in Tollywood in the current scenario. His last two films did gross big amount at the ticket window, while his contemporaries are struggling to score decent hits. This has made him think himself as a huge star.
Buzz is that the star has started believing that he is now number four in the top star rankings in Tollywood. All this is fine as long as he is delivering hits but the trouble is his behavior.
People who are close to him say that the star has now changed the way he behaves. He is constantly comparing everything with other stars.
If someone brings a proposal to him, his first question goes like this: "Why is that other big hero is not doing this, why should I have to do it?."
He will only be doing what other top stars do.