Media channels have taken decision not to publicize any film in which Siddhu works. Dil Raju made many attempts to make Siddhu say sorry to media. But he didn't agree. Dil Raju went serious on Siddhu as well.
In that situation, Prakash Raj intervened and convinced Siddhu. Finally, Siddhu agreed uninterestingly and said 'sorry' to media in a press meet organized at Dil Raju's office. After the Press Meet, Siddhu went inside and broke down into tears. He was angry on Dil Raju for forcing him to do something he hates.
His argument was, "What's wrong in my comments on media when media writes every nonsense about me".