Looks like the timing of the release of the Telugu blockbuster Chirutha is ill timed. Even while mega star Chiranjeevi was busy popularising his son Ram Charan Teja, who starred in the Chirutha, his daughter Sirja created a havoc not only for him, but also for the newly released film Chirutha.
According to inside sources, Chirutha could not get the publicity it deserved in the media. The number of reviews were surprisingly not much. The entire media concentrated on Srija and diverted its attention from Chirutha. Poor Ram Charan Teja, thus, could not derive the full potential of publicity blitzkrieg for his first ever film.
His sister proved to be a spoilsport for him.
