Like many other film producers, Star producer Dil Raju is also in search of good stories and story ideas. There’s a dearth of good story ideas in the Telugu film industry now.
With the advent of streaming services, over-the-top or OTT platforms are touted to be the future of Indian Media & Entertainment industry.
Producers are looking to produce content on a large scale to cash in on the new trend.
However, finding ideas that can appeal to contemporary audiences is a huge exercise. Even top producers are not bankrolling regular formulaic ideas in this trend.
Producer Dil Raju is lucky because his wife Tejaswini has reportedly come up with an innovative storyline. Raju liked the idea and has assembled a team of writers to develop the idea.
He is aware of the changing market dynamics and also can assess the cost of production accordingly.
He will finalize the casting and director once the story shapes up to his complete satisfaction.