It looks like 'Saaho' is inspiring the star heroes to take up large scale projects.
With Saaho having a record opening week at the box office, it is known that the Stylish Star, Allu Arjun wants to star in films that can garner similar figures.
He is now willing to do a film having high-end technology and greater production value which he believes will catapult his stardom to the next level.
Allu Arjun has already a great market down south in Kerala and Tamil Nadu.
Allu Arjun, recently accepted the Venu Sriram’s “Icon” project. But, according to our sources, he apparently had requested Venu Sriram to design the film on a larger scale to include high technical and production values.
Dil Raju, who is the producer of the film, usually doesn’t like to spend more due to delays in any project. Now, he doesn't seem to have much choice than to wait and follow Allu Arjun's suggestions.
At present, “Icon” has been put on hold to rework the entire production strategy.