Apparently, Mahesh’s annual earnings are Rs 50 crores given the number of ads plus the 3 films per year with remuneration plus 30% share in profits. As such, the prince is targeting Rs10 cr population of Andhra Pradesh and earning Rs 50 crores. So, here is the strategy of Charan, as per sources.
It is heard that he has decided to target Hindi and Tamil population which accounts nearly 100 crores and generate twice or thrice the income of Mahesh. This is possible if Charan can bag few national level ads and projecting his image in Bollywood. Already, there is news that he is building rapport with the country’s best screenplay writer Rajkumar Hirani in Mumbai.
Buzz is that if Charan has to match Mahesh and overtake him, it is possible when such attempts can be done. Inside talk is that this has become a matter of prestige and pride. After looking at the indomitable reign over Tollywood by his father Chiranjeevi, Charan wants to continue that legacy.
