Story matters, but publicity matters more these days in a film’s success.
The more a film is hyped, the more curiosity is generated, the better it fares at the box office.
Rajamouli is one director who has become adept at the marketing game. He knows how to sell his films and promote them internationally.
Earlier, it was Ram Gopal Varma who was considered to be a genius at creating hype about his films.
No matter on what subject he made a film, he ensured that there was some kind of controversy or talk surrounding it, making it lucrative for the buyers.
Irrespective of how his films fared, buyers are always open to buying Ramu’s films.
Now, the Tollywood folks are drawing parallels between Varma and Rajamouli.
They say Rajamouli is following the same strategy as Ram Gopal Varma. Though he has only had hits till date, Rajamouli still relies strongly on creating a positive hype about his films.
His next project Bahubali is already generating a lot of interest. Rajamouli has been giving out little details about his film, so that the audience is kept intrigued. He has recently announced that he will be making Bahubali in the IMAX format. While that has left the Prabhas fans happy, they are wondering when the shooting will commence.
Rajamouli is in no hurry and he has made it clear that Bahubali will release only in 2015.
