The second song from Pushpa 2 received millions of views and hundreds of thousands of likes within 24 hours of its release.
The first song, "Pushpa Pushpa," went viral, and now "Sooseki" and its versions in other languages are still at the top of YouTube charts.
This song is a melodious number, not a massy song. Nonetheless, it has amassed millions of views. Many people are wondering if the views are organic or a result of paid promotion.
It is common practice for all major films to promote their songs, teasers, and trailers on YouTube to generate initial views.
However, subsequent views and likes must be organic. The initial push and paid promotion help to a certain extent.
So far, the two songs from Pushpa 2 have received positive feedback, whether through paid promotion or organic means.
It is said that Allu Arjun is relying heavily on Devi Sri Prasad's compositions to break into the pan-Indian market, particularly the Hindi market.
With this film, Allu Arjun hopes to capture the Bengali and Bhojpuri markets as well.
