As the collections for Tollywood movies in USA are growing multifold, the producers have started demanding huge amounts for rights from overseas distributors. Mahesh Babu and Pawan Kalyan movies are being sold at Rs 10+ Cr.
According to our sources, the producers of "Baahubali" are expecting Rs 35+ Cr for the rights of "Baahubali 2" in USA. The first part grossed nearly 7 million dollars in USA alone. The first part was sold for Rs 9 Cr only. Now they want three times more for the rights of the second part.
From all over the globe, the producers are expecting nearly Rs 50 Cr from the rights for the second part, a source said.
Since the brand Rajamouli and "Baahubali" are so high, the producers want to reap benefits with "Baahubali 2".
On the other hand, Mahesh Babu has proven that he is undisputed king of overseas market among Tollywood heroes. "Srimanthudu" has grossed nearly 2.90 million dollars. So, the producers are milking with the overseas rights of "Brahmotsavam" with Rs 13 Cr.
Recently, "Sardaar Gabbar Singh" was sold off to Idream Media for Rs 10 Cr with some riders. Eros is also partner in these.