Looking for a good hit since a long time, Sundeep Kishen asked Anil Sunkara of AK Entertainments to do a movie with him.
The result was ‘Run’, a remake of the Tamil hit ‘Neram’. Sundeep Kishen himself participated in the pre-release publicity and toured a lot of towns.
Despite decent openings on day one, ‘Run’ failed to take off and showed dismal collections right from day two. In fact the movie is the lowest ever grosser of all films made by AK Entertainments despite the movie getting mixed reviews.
Normally, one can find and analyze the reasons for a movie’s failure. But in the case of ‘Run’, neither Sundeep Kishen nor the makers are able to say where it went wrong. Guess it’s just destiny.
