Naga Chaitanya genuinely believed that they had a fantastic film on their hands, and he went all out to promote "Custody." He anticipated average to good reviews and a solid opening.
However, the outcome was completely different. The reviews were negative, and word-of-mouth was negative as well.
The openings painted an even more depressing picture. To post a better weekend total, the film needs to pick up on Sunday.
According to our sources, Naga Chaitanya was extremely disappointed with the box office result. He reportedly felt bad after seeing the reviews and needed more than a day to realize what was going on. He only realized it wasn't going to work on Saturday.
His attempts to make a name for himself in Bollywood (Laal Singh Chaddha) and Tamil (Custody) were unsuccessful.
