It has now become lucrative business for all stakeholders to exhibit special shows of a big star movie, on the day prior to release.
They are usually exhibited around midnight time in the name of some charity, but the actual money is siphoned off by vested interests.
Normally three to four such shows used to be exhibited before release, but Baahubali changed that all.
Record numbers of such special shows were exhibited all around the globe and tickets were also exorbitantly priced with a minimum of Rs 1000.
Mahesh Babu starrer ‘Srimanthudu’ is releasing on Aug 7th. Fans have decided to exhibit special shows as usual. But Mahesh is believed to have advised them against it.
Mahesh suggested that they may opt for special shows at 6 or 7 am on the day of release but not the previous day and so late in the night. However, last heard, fans of Mahesh are trying to convince him.