There is gossip in the industry that Anushka was not given any remuneration for 'Rudramadevi'. Instead, Gunasekhar has either given her a percentage in the business of the film or the ‘Tamil rights’ to the movie.
Either way, it is a different approach for a heroine and quite an interesting strategy by Gunasekhar.
Big budget films always carry considerable risk but do pay well if they are successful at the box-office. Also, Anushka is not at that stage where she is solely dependent on remuneration for her well-being. Hence, if true, this is quite a good strategy by both Gunasekhar and Anushka.
If the movie does well, Anushka will obviously get far beyond her standard remuneration. And in the event that she sells the Tamil rights prior to the movie release in Telugu, she can still net a tidy amount.
Success in this endeavor can encourage other stars to follow suit.