Eenadu, the largest circulated Telugu daily, is allotting a huge space to Rajamouli's 'Baahubali' on daily basis.
Not a single day goes without one lengthy interview of cast or the crew of 'Baahubali'. Or at least some tidbits related to the movie appear.
Such wide coverage was not even given to media baron Ramoji Rao’s own movies made on Usha Kiron Movies banner. Then why is Eenadu favouring Rajamouli so much? What is its interest in this film?
It is reliably learnt that Ramoji Rao indeed funded the movie in a big way. Trade experts in the film industry say it was Ramoji Rao’s initial financial backup that moved the film.
Money to the tune of 60 percent of budget was financed by Ramoji Rao on behalf of his film city, they said.
Some others say he financed about Rs 60 Crores. The figures might not be accurate but almost everyone in the industry vouch that the media baron has backed this movie.
Rajamouli on his part had agreed to film his movie entirely in Ramoji Film City. Shooting this film for two years on a large scale helped the studio immensely as it gave huge drift to the workforce. So it is win win for Ramoji and Rajamouli.
