Coming to Tollywood without any prior industry background, he made news by producing films with big heroes.
Having seen the pinnacle of success, he faced a major setback when he got into a controversy with a top hero that nearly resulted in his life being extinguished.
As of now, he is sparing no expense in trying to establish his children as stars in Tollywood. But all through his ups and downs in the industry, one thing has been a constant feature of his personality and that is his lust for heroines.
The man has reportedly spent crores of rupees to date for the company of heroines and continues to do so.
Industry insiders say that he splurges money like anything on them as it is not hard-earned money. If true, then this explains a lot of things.