There are those film industry people who think that they do not require media support and their talent and work will speak for itself. Well, the truth remains that without the support of media not even the biggest of stars or their films will ride a success wave. And to those who maintain friendly terms with media it is always a harmonious journey.
Maybe this is something one film personality knows very well and it is heard that the celebrity has got into a financial understanding with a media house. According to inside sources, this person has paid a whopping Rs 6.5 lakhs to a particular media house who are famous for their paparazzi masala.
According to the deal, this celebrity’s films and career should be promoted very aggressively by that media house. This promotion contract is said to be for the year 2013. So, don’t be surprised if a particular media house is constantly doing ‘Bhajana’ about this film celebrity. Come on, it’s a win-win deal folks.