It is heard that the makers shaped the film well but they were not well versed with the marketing/distribution part. They depended on few people for that. Once the film got a hit talk, few veteran producers/distributors who are seasoned in this field gave some story to the makers of ‘Ee Rojullo’ and took up the marketing and distribution role.
Since then, whatever profits are being made are reportedly going into their pockets while the producers are left with nothing. With middlemen and others eating away the profits, the producers of ‘Ee Rojullo’ are learning a bitter lesson that this is how the film industry works and this has disturbed them strongly. So, it is not just about making a good film but also about owning up all the profits which come with the film.