Every director desires to see the 100 days poster of his film. Ramesh Varma, who is a Publicity Designer much before becoming director, had thought to see 100 days poster of his latest film 'Veera'.
But the film didn’t get the initial talk due to several technical problems in narration. The film bagged huge negative talk and only then Ramesh Varma opened his eyes and chopped off 16 minutes in the movie in climax.
Either due to summer vacations or due to no new film release for about 3-4 weeks from its release, it got OK response with respect to collections especially in B, C areas.
But the sources say that Ramesh Varma has not got big support from producers once they listened to the bad talk on first few days of release. But since 'Veera' is the first big film with big hero for Ramesh Varma, he wants to project that as big as possible.
Hence sources say that he is investing for paper ads from his own pocket. The close sources of the director said that he is shelling out about 5-6 lakhs from his remuneration to promote his film till the 100th day.
