Well, this is to create organic hype for the film. The theatres are saying ‘houseful’ for the audience those are coming to counters to book tickets.
It is known that Dasari Narayana Rao bought the film at huge price and Danayya has got nothing to lose with this venture. He therefore spent Rs 4 lakhs to block tickets to give an impression to the public that the tickets are not available on first day. This is in fact to fool audience, media and also Dasari with a color of artificial hype. But sources say that Danayya is not fooling Dasari but helping him creating hype for the film with his gurubhakthi.
The proof for this is going to be seen tomorrow where majority seats will be seen empty despite houseful boards at theaters.