To those who are not aware N V Prasad is a well known personality in the film industry and he is a key person when it comes to theatre allocations and other things in Tirupathi. At the same time, Prasad is also considered a close person to the mega family. However, it is heard that recently he got blasted by Chiranjeevi.
Apparently, Prasad played a key role in allocating theatres to ‘Naayak’ and in the usual style, maximum number of screens were allotted. In places like Eluru, all theaters in the town were given to ‘Naayak’. Even after ‘SVSC’ came the major number of theatres was given to ‘Naayak’ only.
However, it is heard that if ‘SVSC’ was making an X amount within that less theatres, the same amount was being made by ‘Naayak’ despite having higher number of theatres. Due to this, the share profit was coming down. Sensing that it may not be a viable business thing as revenues are falling, Prasad reportedly reduced the number of theatres allotted to ‘Naayak’ and gave them to ‘SVSC’.
This has not gone well with Chiru, as per sources. It is heard that he called up Prasad and blasted him. Apparently, Chiru was not focusing on the business angle but was reportedly concerned about the ‘image’ and what signal it would send in public.
