NTR is undoubtedly one of the biggest Telugu stars with a massive overseas market.
"RRR" grossed an impressive $14.3 million in North America. However, the film is often perceived more as a Rajamouli creation than a showcase of NTR or Ram Charan's individual stardom.
While both NTR and Ram Charan claim global stardom post-"RRR," the true extent of their overseas market remains uncertain.
NTR's "Aravinda Sametha" stands as his second-highest grosser, collecting around $2.1 million.
This raises the crucial question for distributors and producers: What is NTR's actual market value in the United States? The answer may only be revealed with the outcome of "Devara Part 1."
Distributors are displaying caution, hesitating to offer more than Rs 22 crore for the overseas rights of "Devara."
The perceived risk is linked to the fact that director Koratala Siva's previous film was a flop, and "Devara" seems to rely heavily on NTR's brand name, offering little value from the director's reputation.
On the contrary, NTR insists that the producers should not settle for less than Rs 30 crore for the film's overseas rights.
If no distributor steps forward to meet this demand, NTR is open to retaining the overseas rights and planning a self-release through experienced distribution companies like Yash Raj Films.
