He is a renowned dance master who accidentally transitioned into directing and eventually became a hero.
His journey has seen both hits and flops. But when we look at the current numbers, it's clear that there isn’t a significant market for him in Telugu cinema.
In recent times, many of his films haven't even recovered their theater rental costs. Despite this, he is not considering a reduction in his remuneration.
To make a film with him, he is demanding a whopping Rs 25 crore.
Additionally, he insists on having a strong technical crew and a top-notch heroine, which he personally selects. That cost goes to next level.
Even if we combine the entire Telugu theater market for him, it wouldn’t amount to at least Rs 5 crore. But if he demands five times that, which producer would dare to back the project?
Even if we consider the market in two languages, at best, another Rs 5 crore could be added. There wouldn’t be much beyond that.
The non-theatrical revenue has now become like a lottery, with the producer's influence being a crucial factor.
So, by all means, this dancer-turned-actor demanding Rs 25 crore has become the talk of the Telugu film industry, where many are raising their eyebrows.
