He is a star hero with a huge fan following and a heavy political background. She is an actress who has been in Tollywood now for nearly a decade, yet struggling for a break.
Although she made her debut as a heroine, she has also done roles of friend to the heroine etc. The hero and the actress have both been sharing more than a friendly relationship for some time now and he decided to help her out career wise.
In his forthcoming film, he gave her an opportunity to do an item song, the first in her career. Interestingly, there was no such song initially planned. It was inserted on the instructions of the hero only with the intention of helping his girl out.