Bellamkonda decided not to promote Ram on the posters of 'Kandireega'. It is said that he gave instructions to publicity designers to keep only Ram's face on poster and place the pictures of Hansika, Colors Swathi and Aksha in big way dominating Ram's face. It is an idea to show that the film can be taken to audience even without Ram's poster.
Knowing this Ram is coming to the feet of Bellamkonda to compromise with him. Not stopping at that Ram is also getting close with electronic media reporters to promote him in positive light in connection with 'Kandireega' success.