The movie Adipurush was made with a substantial high budget. However, the film was sold at high rates, in tune of its budget. Ticket prices have also been revised in Telugu states to maximize revenue.
Despite the unit's significant efforts, the crucial promotional campaign has been neglected. It is surprising that there is no promotion from Adipurush with only 2 days left for the release.
A grand pre-release function was organized in Tirupati for this movie, costing approximately 4 crore rupees. The action trailer was also released during the same event.
Many expected that this function would kickstart a series of promotional events. However, to everyone's surprise, the unit remained silent.
They had mentioned that after Tirupati event, there would be a major event in Khammam, followed by media interactions in the North Belt. But there is no information about any ground events, not even regular interviews.
The week before a movie's release is crucial for promotions, and it's concerning that no key member of the unit was present during this critical period. Prabhas has not been seen since the Tirupati function, and Kriti Sanon is also missing.
These days, local movies are being promoted innovatively with special budgets, well-planned strategies, and promotional activities. However, there seems to be a lack of such planning for the Pan India movie Adipurush.
Prabhas fans may argue that the campaign will be at peak only when the movie is weak. Perhaps they can cover up with their point. However, it is essential for the unit members, along with the fans, to not feel guilty after the movie's release.
Advance bookings have already begun, and early morning shows have been permitted in Telangana. Will the film beat the victory drums or plunge in doldrums for no campaign? We have to wait and see.
