There is a huge drop in the business of Premam on its second Monday. The collections came crashing down in all centers including Hyderabad and other cities after it has enjoyed a decent outing in its second weekend.
Premam has surpassed 20 crore (distributor share) mark by its second weekend, but it may struggle to add more to its tally.
25 to 30 crore seemed possible when it was off to a flier at the box office. Even the word of mouth has been positive and reviews were very encouraging that the trade predicted it to be a super hit. However, hit status looks touch and go at this moment.
Super classy content and lack of elements that appeal to the masses restricted Premam’s business to A centers. It also failed to make it to the Million Dollar club in US despite no competition for two weekends.
Although Premam has ended the disastrous streak of Naga Chaitanya, it couldn’t fulfill his dreams of delivering a big hit.
