Mytri Sashi, the distributor for the Nizam region, has unveiled comprehensive statistics for the film 'Hanuman,' encompassing parameters such as the number of tickets sold and the overall gross collections.
The details are as follows:
Movie: Hanuman
Days: 14
Shows: 9027
Audiences: 2,528,983
Share: ₹25,01,31,579.00
Share with GST: ₹29,51,55,263.00
Gross: ₹48,62,29,176.00
Remarkably, this marks one of the first instances in Tollywood within the Telugu states where a distributor has disclosed such detailed figures.
It is noteworthy that in the USA, Rentrak meticulously tracks these numbers, fostering transparency. Even in Bollywood, similar figures are openly shared without any concealed elements.
Contrastingly, in Telugu states, transparency of this nature has been rare. Producers usually release numbers through their PROs, with many admitting that these figures are often manipulated to appease star heroes and their fanbase.
This practice primarily benefits the heroes, leading to increased remunerations for their subsequent films on different banners, supported by these inflated figures.
Producers often feel compelled not to displease the heroes, fearing that they may not receive offers from the same hero in the future if the actual figures are disclosed publicly.
To counter this, distributors must step forward to release accurate numbers across all parameters, as they are typically the last party to see any profits and have no obligation to cater to the hero or their fans.
Furthermore, assessing the true strength of a film should not rely solely on collections but should consider factors such as the number of tickets sold at the box office.
For instance, while 'Pushpa' had a larger audience than 'RRR,' the latter achieved higher collections due to a significant increase in ticket prices.
Similar situations apply to films like 'Guntur Kaaram' and 'Hanu Man,' where premium ticket pricing played a role for 'Guntur Kaaram' collections.
In conclusion, Distributor Sashi's approach sets a new precedent, offering a solution for all distributors to reveal the genuine strength of any film at the box office. This move empowers distributors within the cinema business ecosystem, departing from the current norms.
