Sushant Singh Rajput's M S Dhoni - The Untold Story takes a massive opening of 21. 30 cr, to become the second highest opener of 2016.
The film saw 60 percent occupancy across the country which is really big. Sushant Singh Rajput‘s convincing portrayal and Mahendra Singh Dhoni’s backing have made the crowd to throng the theatres in such a massive way that the film has registered the second highest opening of 2016. In its first day, the film has earned a gigantic 21. 30 cr!
The Dhoni brand and the theatrical having a very earthy and Indian feel to it has contributed to this huge first day number and now the film just has to hold at these levels to be a big success.
The film can probably afford to even have a drop on day two but that will hit the trend of the film which will hurt the eventual lifetime total of the film.
If the film was to go up on Saturday then the film will be able to go anywhere considering the limited number of major releases till Diwali.
Never has a film with no face value and so so music taken such an initial in recent times, the theatrical was good which suggested a good opening but brand Dhoni took it to another level all together.