Though the fact remains that there are many NRIs across the world who love nativity and commercial Telugu movies, there is a limit point to that.
And in the USA, mass masala and violence filled Telugu cinemas are not entertained. That is the key reason why ‘Dammu’ turned out to be thumbs down in the overseas box office.
Though the film got negative talk many thought it was a disaster because it happened with NTR’s previous movie ‘Shakti’. But fortunately, ‘Dammu’ had some consolation as it got some revenue but that is not even a fair collection. Whatever has been is just a fluke. That is why, the producers should distribute their own films overseas but not lure the distributors in the name of crazy combinations etc. Here are the breakups of ‘Dammu’ across various locations.
USA-Officially Recorded:
Thur(Apr 26th): $87K (Premiers in most of the centers)
Fri(Apr 27th): $83K
Sat(Apr 28th): $79K
Sun(Apr 29th): $24K
Mon (Apr 30th) to Thur (May 3rd) – 10K
Total Officially Reported Gross for 8 days: $283K.
As per various exhibitors and distributors, non-recorded centers gross is $80K(approx..) and as per current trend, It might collect another 25K to 30K from its 2nd week onwards.
USA total gross(Recorded and Non Recorded) - $393K.
Total USA Distributor / Exhibitor share - $260K = Rs 1.3cr
NON-USA
As per our sources, Australia recorded a collection of Rs 7 lakhs, UK– Rs 12 lakhs, Gulf- Rs 22 lakhs and other places- Rs 4 lakhs
Analysis:
Looking at the worldwide scenario, ‘Dhammu’s share stands at approximately – Rs 1.80 crores which is very good in any terms considering the content and genre of the movie which has too many MASS elements & Violence.
‘Dhammu’ was bought for Rs 2.40 crores (2.1 cr copyrights+ Rs 30 lakhs for prints, publicity, Digital expenses and shipping charges etc) so a LOSS of Rs 60 lakhs is confirmed.
