Ram Charan didn't pay heed to the trade sources and buyers who advised to postpone the release of Dhruva. He didn’t agree to postpone the release despite the cash crunch and went ahead to release Dhruva on December 9.
Demonetization effect is too high in villages and small towns where people are not willing to spend on nonessential things.
As a result Dhruva opened on a dull note across Telugu states. It has only collected 10.57 crore distributor share from AP and Telangana which is well below the estimates.
Day 2 trends aren’t encouraging as the collections continued to be on the lower side in B and C centers. On the bright side, Dhruva opened on a decent note in A centers on day 2, but it needs to pick up in B and C centers to be a safe venture.
Charan should have played the waiting game and delayed the release until things got better. Word of mouth is positive and so are the reviews, but sadly that isn’t reflecting on Dhruva’s collections. Things are looking bleak for Dhruva as situation could get worse from Monday.
