Tesla’s much-anticipated entry into India comes at a time when local and global players like BYD and Mahindra are aggressively strengthening their EV portfolios.
The XUV 9e and BYD’s models are not only technologically advanced but are also priced more accessibly, attracting a growing base of eco-conscious Indian consumers.
While Tesla enjoys a strong global brand image and tech appeal, its success in India hinges on how it positions itself in a highly price-sensitive market.
Unless it offers competitive pricing or significant value additions, it may struggle to dominate, despite its "cool factor."
It’s all about the pricing range Tesla chooses. If priced too high, it may remain in the niche luxury segment, similar to brands like Mercedes-Benz or BMW.
However, if it opts for a more balanced, mid-range pricing strategy, Tesla could gain widespread presence on Indian roads — much like Mahindra, Tata, Kia, and MG have with their popular models.
