ABK Prasad is the renowned personality in Journalist community and he is now the Chairman of Official Language Commission. He shares his experiences with Ramoji Rao and Eenadu this way:
"Ramoji Rao never writes anything on paper. But he is the first person to announce himself as Chief Editor of a News Paper. No other person did like that before in Indian history. There are such incidents in foreign countries, any way. Now any wealthy man can start a magazine or News Paper and mention his name as Chief Editor. Ramoji Rao is the first person to start that. Business is the only priority for any News Paper owner. Ramoji Rao is not an exception from this. He makes a person write an editorial and makes a signature at the bottom. The readers will be in misconception that Ramoji himself wrote that editorial. When I was working in Eenadu, I never used to agree the idea of carrying editorials and exclusives with the signature of Ramoji Rao when he was not writing them anyway.
Ramoji counts his bucks and that is his only priority with this Eenadu business. He is not ethical as well. I was the first victim of his unethical acts. I was given an offer by KLN Prasad of Andhra Jyothy. I was asked to go as Delhi Correspondent. But I left that offer as I got the offer from Ramoji Rao to work as Chief Editor of Eenadu through V Hanumantha Rao, my friend. The Dolphin hotel in Vizag was under construction then. I felt very happy when I was given that offer as Editor. I worked a lot with my team day and night. But just before 10 days the launch of Eenadu into market Ramoji twisted his tongue. We were walking in the lawn of Dolphin hotel. He suddenly said to me, "I have taken you as Assistant Editor…' I was astonished listening to that.
I asked him, "You have taken me as Chief Editor. But why you are changing the word now".
Then he told, "Talk to Hanumantha Rao. I will abide by his word".
Although Hanumantha Rao talked on behalf of me, Ramoji stood on his decision. He kept silent till last moment. But just 2 hrs before the launch of Eenadu in market, he got his name printed as Chief Editor and I was given the slot of Assistant Editor"
-Free translation from Telugu weekly 'Ee Varam'.
